Some say that Twitter is dying and that it is near extinction, but we think not.
I mean, the numbers don’t lie, right?
Here are the top 10 Twitter statistics that all event planners and event marketers need to know!
1. Event Marketers Need To Tweet Like Crazy
It’s been a while since Twitter updated their official tweets per day figure. The last time they gave us a figure was three years ago and at that point, the company said that over 500 million tweets were sent out per day.
Most recently, Twitter has simply said that hundreds of millions of tweets are sent out each day – whatever the exact number may be, that’s a lot of tweets, don’t you think?
2. Twitter Users
Did you know that Twitter has 330 million monthly active users? That is a 4% increase over the last year!
3. Twitter Is Global
With Twitter supporting over 40 languages, it’s probably no surprise that only 69 million out of the 330 million monthly active users are based in the United States of America. 79% (which equates to 261 million) of those users are based all over the world. To cater to these users, Twitter has 35 offices worldwide.
4. Millennials & Twitter
Did you know that 36% of Americans between the ages of 18 and 29 use Twitter?
This is more than any other age group. As user age increases, usage drops, with only 22% of people aged between 30 and 49 using the platform. Just 18% of 50 to 65-year-olds use Twitter and a mere 6% of those who are 65 and up.
5. Just Keep Searching
Event marketers know that Twitter facilitates over 2 billion search queries a day?
Now you do 💪🏼
6. Keep it tight with Twitter Lite
Twitter Lite is a simplified and basic version of Twitter which was designed for use in developing countries. These countries generally have slower networks, so Twitter Lite launches 30% faster than the regular Twitter and it reduces data usage by up to 70%. Twitter Lite also takes up less than 3MB on a device. Last November, Twitter announced that Tweets sent through Twitter Lite has increased by 50% over the last few months.
7. Use Twitter for Customer Service
Over eighty-five percent of medium to small business owners say that it’s important for them to provide customer service using the platform.
8. Seal the deal on Twitter
A whopping 93% of people who follow small to medium sized businesses on Twitter have the intention to buy the products or services that these businesses have to offer. 69% have already bought from one of these businesses because of something they saw on the platform.
9. Video is still the Star
Did you know that tweets that have videos are 6 times more likely to be retweeted than those tweets that just have photos? This is according to Twitter’s internal reports and statistics.
10. Twitter is an Influencer
A study conducted by Nielson found that a quarter of people buying new cars in the United States said that they had used Twitter as part of their decision-making process.
Well, do you still think that Twitter is dying?
With all of these stats in mind, we are certain that you are able to see how marketing your event on Twitter will result in a positive outcome.
Now that you have the marketing figured out, why not start planning your next event or conference with us today?